Young Consumers’ Perception of Problems and Usefulness of Mobile Shopping Applications
نویسندگان
چکیده
منابع مشابه
Perception towards Online Shopping: an Empirical Study of Indian Consumers
Consumers are playing an important role in online shopping. The increasing use of Internet by the younger generation in India provides an emerging prospect for online retailers. If online retailers know the factors affecting Indian consumers’ buying behaviour, and the associations between these factors and type of online buyers, then they can further develop their marketing strategies to conver...
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در محیط های دانشگاهی ایران ، آموزش ترجمه واژگان هم آیند که به منزله امری لاینفک برای دانش جویان رشته مترجمی زبان می باشد، تا حدود زیادی نادیده گرفته شده است . این واقعیت باعث شده است تا دانش جویان رشته مترجمی زبان در ترجمه ی واژگان هم آیند اشتباهات بسیاری مرتکب شوند. این پژوهش توجه ویژه ای به ترجمه واژگان هم آیند داشته است. برای مشخص نمودن مشکلات و استراتژی های مورد استفاده ی دانش جویان در ترجم...
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In two experiments, the impact of shopping context on consumers' risk perceptions and regulatory focus was examined. We predicted that individuals perceive an online (vs. conventional) shopping environment as more risky and that an online shopping environment, by its risky nature, primes a prevention focus. The findings in Study 1 demonstrate these effects by using self-report measures for risk...
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Mobile Technology is creating a range of tremendous opportunities and new revenue streams for businesses across industry sectors through the delivery of chargeable mobile products and services via the deployment of innovative value-added solutions that exploit the commercial benefits of mobility. To keep up with the pace of change, companies increasingly want to understand the behavioral attitu...
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Applications to support online comparison shopping are expected to become increasingly available to consumers. However, not all consumers equally engage in online comparison shopping and, thus, would not necessarily benefit from such tools. The study proposes that the perceived usefulness of comparison shopping tools depends on consumers‟ comparison shopping proneness, which in turn is influenc...
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ژورنال
عنوان ژورنال: Entrepreneurial Business and Economics Review
سال: 2017
ISSN: 2353-883X,2353-8821
DOI: 10.15678/eber.2017.050103